With hundreds of colours created around the world on a daily basis finding a memorable and relevant name for a paint can be a chore and result in some unique and bizarre names. HMG Paints Ltd of Manchester have over 150,000 colours in their archive so when it came to naming a new Green developed by their Advanced Colour Styling team they enlisted the help of local radio station XFM Manchester and their listeners.
The radio station presenters Tim Cocker and Jim Salveson had discussed paint names during a show after their own colour dilemmas. The breakfast show hosts were enthusiastic to get involved naming the new colour and getting their listeners involved when offered the opportunity by HMG. “It’s a great opportunity for a bit of infamy and something you can tell your grandkids about.”
As usual the XFM Manchester listeners were full of fantastic suggestions submitted via Facebook, Twitter and SMS. Some of the leading suggestions had a musical theme including, Red Hot Chilli Peppers' Lukewarm Jalapeño, Radio(active) along with some more unique names like Chippy Tea Pea, XF-Phlegm and Nuclear Pesto. Eventually Ectoplasm was chosen as the winning name inspired by the 1984 blockbuster Ghostbusters.
“Tim, Jim and the XFM listeners have done a cracking job and had a tough job to choose the name. XFM Ectoplasm will now be added to our Colour Database, and will be featured in our new Signature Finish range” added Paddy Dyson HMG Paints Marketing Manager.
The colour will be available direct from HMG Paints’ Manchester shop & across the UK from HMG Paints distribution network thanks to the innovative UNIT Lite tinting system and will be available across multiple systems.
“With an overwhelming amount of colour name suggestions we could easily launch a 50 Shades of Green range. Our paints have been used on everything from vehicles & buildings to movie sets and even been to outer space so it will be interesting to see where XFM Ectoplasm ends up.”
XFM Ectoplasm, HMG Library Code 32054, is available in the latest database update to HMG Paints’ innovative colour software ColourBase. ColourBase software is presented in an intuitive and user friendly way to allow distribution customers to mix a range of end products. All information detailing the hardener, thinner and colourant to binder ratios is very clear and perfectly complements the UNIT tinting system.
If you require further information on the press release, please contact:
Sam Gaunt or Stephen Dyson
0161 205 7631